Jay
Campbell
I build what most companies are still trying to whiteboard.
SaaS and staffing companies work with me fractionally or as an advisor to build the AI GTM infrastructure their teams need. Not decks. The actual systems.
Built inside these organizations
Sense
Avionte
Staffmark
Who this is for
If your business is at
an AI inflection point.
You're a SaaS or staffing company and AI is already changing how your competitors operate
You have a sales team that isn't using AI effectively — or at all
You want systems built and running, not a workshop or a strategy deck
You need someone who can operate inside your team, not just advise from the outside
Products & Content
The things I've built.
Selling with AI
One practical AI sales motion per week. No theory. No BS. Built for reps who close.
Subscribe →
RepoRanker
Real peer reviews for open-source repos from GitHub-verified developers. 800+ character written feedback. Transparent rankings. No black-box algorithm.
Try it free →
getaFNjob
AI-powered job search tool for candidates done playing games with the application process. Sign in with Google and get 10 free credits.
Start Free →
DealIQ OS
AI-powered deal assistant built for how modern sellers actually work. MEDDPICC scoring, deal coaching, and full call transcript sync.
Case Study →
Sales Ops for Staffing Pros
Complete sales system for enterprise staffing teams. Scripts, cadences, and trackers that stop deals from stalling.
Get it →
SaaS Sales Operating System
Pipeline visibility and conversion-focused workflows for SaaS teams. Built in Notion, no code required.
Get it →Featured Project
Cadence
My personal AI operating system. Aggregates signals, surfaces intelligence, and handles the operational layer of my work. Built on Next.js, wired into the tools I actually use.
Good morning, Jay
Tuesday, March 25 · Here's what happened overnight
14
Signals Caught
+3 vs yesterday
2
Briefs Ready
Tue + Weekly
7
Emails Triaged
4 replied · 3 archived
1
Deals Flagged
Acme — 12d stale
Recent Activity
TodayTuesday Brief
ReadMarch 25, 2025 · Generated at 9:02 AM
Priorities
Follow up with Acme Corp — 12 days since last touch. Deal going quiet.
Horizon Tech viewed pricing 2× yesterday. Schedule the demo before they go cold.
Competitor Opus raised prices 15% — three inbound mentions this week.
Calendar
Zoom · 4 attendees · Bring pipeline update
Google Meet · Marcus Webb, VP Sales
Pipeline Alert
Acme Corp
No response · 12 days · Proposal stage
Horizon Tech
Viewed pricing page 2× yesterday
Ridge Systems
Legal review started · Negotiation
847
Impressions
↑ 23% vs last post
34
Likes
4 from ICP accounts
12
New Followers
3 match ICP criteria
67
Profile Views
↑ from post traffic
Signal Feed
Last 24 hours · 4 sources monitored
Unknown — mid-market SaaS
Frustrated with our current CRM — looking for alternatives, any recs?
Strong buying intent. No brand preference mentioned. High ICP fit based on post history.
Meridian Group
Just closed our Series B — scaling GTM from 3 to 12 reps this quarter
Recently funded, high hiring velocity. Strong expansion signal. Worth tracking immediately.
Multiple respondents
Cold outreach open rates have tanked — what are you all doing differently in 2025?
Pain point across the thread. Strong content opportunity — matches last newsletter topic.
Unknown — revenue ops
Anyone using AI for deal coaching in their sales process? What's actually working?
Awareness stage interest in AI sales tools. Good content nurture opportunity.
Pipeline Intelligence
4 deals tracked
$150,700
Total pipeline
Acme Corp
AT RISKSarah Chen · VP Operations
Horizon Tech
Marcus Webb · VP Sales
Ridge Systems
Priya Kapoor · CFO
Beacon Partners
Lisa Park · Head of RevOps
$109,500
Open pipeline
3
Active deals
$41,200
Closed this month
AI Co-pilot
Cadence · GPT-4o
What do I know about Horizon Tech before my 2pm call?
Here's what I have on Horizon Tech:
- ·Series A funded ($8M) · 45 employees · San Francisco
- ·In Discovery since March 12 — 3 touches, strong engagement
- ·Decision maker: Marcus Webb, VP Sales
- ·Submitted demo request yesterday — high intent signal
- ·3 team members follow your LinkedIn content
Suggested talking points
→Scaling from 12 → 30 reps this quarter
→Stack: Salesforce + Outreach — no AI layer yet
→Pain: 90-day ramp time, want to cut in half
Any red flags I should know about?
One to watch — budget hasn't been formally approved. Marcus is the champion but CFO sign-off is required above $15k. Confirm the approval path before the demo ends.
MEDDPICC gap: Economic buyer not confirmed
Integrations
12 connected · 183 events processed today
CRM
HubSpot
3 deal updates · 2m ago
Salesforce
12 activities logged · 5m ago
Apollo
47 contacts enriched · 18m ago
Email & Comms
Gmail
47 emails processed · 4m ago
Slack
auth23 messages indexed · 6m ago
12 events captured · 11m ago
AI & Data
OpenAI
284 tokens used · 1m ago
Fireflies
6 calls transcribed · 3h ago
89 posts monitored · 1m ago
Productivity
Notion
4 pages updated · 8m ago
Google Cal
3 meetings synced · 15m ago
Stripe
2 payments tracked · 22m ago
183
Events today
4m ago
Last full sync
99.4%
Uptime (30d)
Why I Build
The frustration
became the product.
I spent years in the trenches of enterprise GTM: building pipelines, running operations, watching reps lose deals because the intelligence they needed arrived too late, in the wrong format, from the wrong tool.
That friction became an obsession. So I started building. Cadence started as a personal experiment to surface signals and handle the operational layer of my own work. DealIQ OS became a structured product for AI-powered deal coaching. Selling with AI became a community for sellers navigating the same shift.
The through-line: AI should feel like an unfair advantage, not another dashboard to manage.
What practitioners say
“This is the only newsletter I read the moment it lands in my inbox.”
Marcus T.
Enterprise AE, SaaS
“Every issue gives me one action that creates movement in an active deal.”
Priya R.
Mid-Market AE, HR Tech
“The paid Vault turned my follow-up process into a repeatable system.”
Jordan M.
Founder-Led Seller
“Issue #6 is when I became a paid subscriber. The deal risk scorer is legit and something I use daily.”
Tracey
Paid Subscriber
Selling with AI
One AI sales motion.
Every week. Free.
Not theory. Not a roundup. Every issue is a system, a prompt, or a motion you can run this week. Read by enterprise AEs, founders, and sales leaders who are done waiting for their team to figure out AI.
Subscribe Free →Work with Jay
Start an engagement.
Two models, scoped to your situation. Both include direct access and a clear mandate.
Get in Touch →Fractional Leadership
Take an active operating role on your team. Own a GTM function, build systems end-to-end, and develop the people who run them after I'm gone.
Typically 3–6 month engagements.
Advisory
Strategic direction without the operating overhead. Monthly or quarterly cadence, direct access, clear mandates — no committees, no middle layer.
Ongoing or project-scoped.